Chris Moyle's exit fails to halt fall in Radio 1 listeners
The departure of BBC Radio 1's self-anointed "saviour", Chris Moyles, after eight years, failed to halt declines in the BBC's breakfast show listeners, according to quarterly Rajar figures published today.
Nick Grimshaw, aged 28, took over Radio 1's primetime breakfast show in September 2012, amid mounting criticism from commercial rivals and the BBC Trust that 38-year-old Moyles and his team were attracting an older audience than the station's target market.
The Radio 1 show had an average weekly reach of 6.69 million listeners in the last quarter of 2012, down 40,000 on the 6.73 million listeners Moyles bowed out with in the third quarter of 2012.
However, the dip will not be considered a disaster for Grimshaw, with many – including himself – expecting a far greater exodus of listeners.
More poignantly, it continues a downward trend for the BBC station's morning audience, having lost 200,000 listeners the previous quarter and now sitting at its lowest audience level for seven years.
Grimshaw is reported to have to boosted the number of 15- to 24-year-olds by nearly 250,000, from 3.27 million to 3.43 million.
Outside of breakfast, Radio 1 had a weekly reach of 11.1 million listeners, down by more than half a million listeners year on year.
This article was first published on mediaweek.co.uk
- Senior Digital Designer Twist Recruitment £35000 - £42000 per annum + benefits, City of London
- Strategic Planning Director - Multinational Advertising Agency - Dubai HR Source Very attractive TAX FREE salary, Dubai
- Marketing Manager Barclay Meade negotiable, Sandringham
- Direct Marketing Manager Prostate Cancer UK £39,362 per annum, London Bridge
- Graphic Designer Major Players £20000 - £40000 per annum, Thames Ditton
- Group M wins Vodafone's £600m media account
- Google becomes major UK advertiser after boosting spend by 50% in 2013
- Campaign Viral Chart: Evian's Spider-Man tops chart in week of movie premiere
- Tait replaces Papworth as W&K's ECD
- M&S moves £60m media account to Mindshare
- MEC boss Courtier hails £600m Vodafone media win as 'life changing'