Rajar Q4 2012: Bauer retains Magic as London's no 1
Bauer Media's Magic 105.4 retained its position as the most listened to commercial radio station in London during the last three months of 2012, despite losing 6% of listeners.
Magic stayed ahead of rivals Capital, Heart and Gold with 2.03 million listeners in the fourth quarter of last year, representing a 5.9% share of the market, according to Rajar figures published today (31 January).
Pete Simmons, programme director of Magic 105.4, said: "Through all the noise in London created from marketing and promotion, and simply more choice of services, the Magic team and I are delighted that Magic is still the Londoners’ choice as favourite commercial music station.
"We have a simple but engaging mix of the greatest songs, presented by the likes of Neil Fox and Angie Greaves, with weekly special appointments to listen from Rick Astley and Kim Wilde."
Global Radio's Capital remained in second spot, after a slight quarterly dip contributed to a 12% year on year drop in listeners, to 1.98m. There was something for the station to cheer about as star duo, Dave Berry and Lisa Snowdon, retaining the crown of the most popular breakfast show among London’s commercial stations, with 1.09 million listeners a week.
This places it well ahead of rivals Kiss 100 FM's Rickie, Melvin and Charlie with 797,000 listeners, Magic’s Neil Fox with 717,000, Heart’s Jamie Theakston and Harriet Scott with 643,000, and Absolute Radio's Christian O'Connell with 610,000.
Global’s Heart London fell 6.5% in quarter, 11.6% year on year, to 1.71m listeners, a 4.2% share.
Bauer's Kiss 100FM and Global’s Heart remained in third and fourth place in London’s commercial stations, with 1.82m and 1.71m listeners respectively.
Elsewhere, confirming a tough period for the sector, Global's Gold London dropped 15.6% on the quarter, 20.5% year on year, to 298,000 listeners.
|Reach \'000||% Change||% Change||Share %|
|London Stations||Q4 12||Y/Y||P/P||Q4 12|
|Total Absolute Radio (London)||890||9.1%||7.0%||3.3|
|Buzz Asia 963 & 972AM||88||-18.5%||0.0%||0.2|
|Choice FM London||568||4.6%||11.8%||1.4|
|Kismat Radio 1035 (Greater London)||69||0.0%||-14.8%||0.2|
|Kiss 100 FM||1816||-3.1%||-7.0%||4.3|
|LBC News 1152||411||3.8%||-6.4%||0.8|
|Premier Christian Radio||175||96.6%||6.7%||1|
|Smooth Radio London||514||12.7%||19.3%||1.7|
|Sunrise Radio (Greater London)||227||-31.6%||-19.5%||0.7|
This article was first published on mediaweek.co.uk
- Rajar Q1 2013: Bauer Media and Absolute Radio share their views
- Rajar Q1 2013: National commercial radio results in full
- Rajar Q1 2013: Record listeners tune in to Chris Evans
- Magic 105.4 to launch first new TV ad since 2009
- Rajar Q4 2012: Agency views on Absolute's growth and the digital boost
- Rajar Q4 2012: Absolute and Kiss grow but TalkSport falters as execs leave
- Rajar Q4 2012: National commercial radio results in full
- Chris Moyle's exit fails to halt fall in Radio 1 listeners
- Junior Web Designer AF Selection £16,000-£18,000, Nottingham
- Senior Strategist Direct Recruitment £70,000 - £80,000 + bens, Central London
- Data Analyst for Charity Agency Twist Recruitment £30000 - £38000 per annum + Bens, West End
- Account Director ATL creative agency Twist Recruitment £42000 - £46000 per annum + Bonus, West End
- Account Executive - Global Integrated Advertising Agency Twist Recruitment £21000 - £23000 per annum + Bonus, West End
- Nature Valley awards integrated business to start-up
- LMFM challenges bakers to be Brave on World Baking Day
- Samsung strikes placement deal with The Wanted
- Fans take on Jo-Wilfried Tsonga in Twitter-powered tennis game
- Jaguar readies global campaign for F-Type launch
- Proximity's Justin Vir joins Havas Worldwide London
What we can all learn from how Daft Punk won the web