Diary - BETC's own Diet Coke hunk

campaignlive.co.uk, Friday, 01 February 2013 11:22AM

Who doesn't want to look at the Diet Coke hunk ALL the time, clearly not BETC London.

  • Neil Dawson

    Neil Dawson

  • Diet coke hunk

    Diet coke hunk

of

The agency behind the brands latest ad campaign, which features the super hot topless Andrew Cooper can’t seem to get enough.

BETC have resorted to life size cut outs of Cooper’s ripped torso in the agency’s reception.

However, its obsession has disturbingly been taken to another level after it photo-shopped the agency’s executive creative director, Neil Dawson’s, head on Cooper's torso.

What’s next? A life-sized cut out of the Dawson’s hot "new" bod in the agency's reception? Not unless you want an empty office.

If you have a Diary story please email sara.kimberley@haymarket.com 

This article was first published on campaignlive.co.uk

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