McDonald's brings families together in new TV spot
McDonald's is to launch the next part of its 'Favourites' brand campaign with a TV ad showing how a meal at the restaurant can bring people together.
Leo Burnett created the ad, "we all have McDonald’s in common", and it shows the story of a single mum who has made the difficult decision to ask her boyfriend, Dave, to move in with her and her children.
At first, the woman’s son is indifferent to Dave’s attempts to establish a relationship with him, but then they go to McDonald’s and realise they actually have more in common then they first thought.
The creative team who worked on the TV ad was Phillip Meyler and Darren Keff, and the creative direct was Justin Tindall. Vince Squibb from Gorgeous Enterprises directed the spot.
Media planning was by OMD UK and the spot will be supported by a national outdoor campaign, featuring McDonald’s products such as the Big Mac, the Milkshake, the Fries, and Chicken McNuggets.
Justin Tindall, creative director, and Lance Crozier, the head of art at Leo Burnett, led the outdoor work and the food photography was by Jason Lowe.
This article was first published on campaignlive.co.uk
- Mid Weight Planner - ATL Daniel Marks London £30-£50K + Excellent Benefits, Central London
- Marketing & Design Executive Ninesharp £20 - £25 per hour, Manchester
- Senior Consultant - Marketing Strategy Trace £60000 Per Annum, London
- Freelance Mid-Senior Digital Project Manager's required Source £200 - £350 per day, London
- Comms Account Manager- HUGE travel client £37K Ultimate Asset £35000 - £37000 per annum, City of London
- OgilvyOne loses BA business
- Majority of 15m Twitter users in the UK follow a newspaper
- Iris and Cheil big winners at MAA Best Awards
- Campaign Viral Chart: Pepsi tops Coke with Jeff Gordon test drive
- Twitter attracts more ads, but rates tumble 67%
- Greenpeace protests outside Saatchi & Saatchi London office