McDonald's brings families together in new TV spot
McDonald's is to launch the next part of its 'Favourites' brand campaign with a TV ad showing how a meal at the restaurant can bring people together.
Leo Burnett created the ad, "we all have McDonald’s in common", and it shows the story of a single mum who has made the difficult decision to ask her boyfriend, Dave, to move in with her and her children.
At first, the woman’s son is indifferent to Dave’s attempts to establish a relationship with him, but then they go to McDonald’s and realise they actually have more in common then they first thought.
The creative team who worked on the TV ad was Phillip Meyler and Darren Keff, and the creative direct was Justin Tindall. Vince Squibb from Gorgeous Enterprises directed the spot.
Media planning was by OMD UK and the spot will be supported by a national outdoor campaign, featuring McDonald’s products such as the Big Mac, the Milkshake, the Fries, and Chicken McNuggets.
Justin Tindall, creative director, and Lance Crozier, the head of art at Leo Burnett, led the outdoor work and the food photography was by Jason Lowe.
This article was first published on campaignlive.co.uk
- Deputy Creative Director - Integrated/shopper agency The Industry Club London Ltd £75,000, London (Greater)
- Commercial Market Analyst UCAS c.£35,000 , Cheltenham, Gloucestershire
- CRM/Email Marketing Executive - £35-38k - London Digital Gurus £35000 - £38000 Per Annum, London (Central), London (Greater)
- Marketing Manager Stopgap negotiable, East Midlands Region
- Assistant Brand Manager for Global Brands Stopgap negotiable, East Midlands Region
- Virgin Holidays launches digital Caribbean push
- Bloomberg appoints Matt Teeman as commercial director EMEA
- Yahoo appoints Marc Bignell as head of trading for the EMEA region
- Captain Morgan Facebook ad banned for suggesting alcohol conquers boredom
- McCann picked to resurrect Homepride's Fred
- Radio Times: 50 years of Doctor Who covers