In-depth: last week's PR features and analysis
By Mark Banham, prweek.com, Friday, 01 February 2013 05:30PM
Our long reads this week included the FTSE 100 social media index, a reputation survey on the horsemeat scandal and an exclusive profile of Jeremy Beadles, corporate relations director at brewer Heineken.
Get a first look at our exclusive feature in partnership with polling company The Group and find out how fashion brand Burberry beat other brands including Sainsbury’s, BP and Barclays to take the top spot in social media.
In the wake of the recent supermarket horsemeat scandal, the public has indicated a preference of quality over price with the reputation of leading supermarket Tesco taking a severe hit. Find out how the other supermarkets faired.
The politics of the pint glass: Lynsey Barber finds out what makes Jeremy Beadles, corporate relations director at Heineken get out of bed n the morning, with insights into the government’s proposed minimum pricing benchmarks to curb excessive alcohol consumption and his background in trade associations.
PR Week deputy editor Alec Mattinson gives his viewpoint on the launch of the PRCA’s Diversity Network and whether it will help an industry striving to open up PR careers to those from a "broader range of backgrounds."
Diet Coke given designer status: We look at the strategy of Lexis' 2012 campaign for Diet Coke to build on the brand's fashion credentials and reach a mainstream female audience of 20- to 29-year-olds. It decided to launch a limited collection that was to be created by fashion designer Jean Paul Gaultier.
Swiss watch: Senior partner and chief executive officer at Ketchum Rob Flaherty gives us his take on how to "be successful financially and also highly responsible" from the World Economic Forum in Davos, Switzerland.
Wild about Harry: Ian Monk gives PR Week his thoughts on Prince Harry the "media’s pin-up boy" and his PR wranglers.
This article was first published on prweek.com
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