Google+: ads create too much of a 'disruptive experience'
Google has reinforced its opposition to introducing ads to Google+, on the basis that they ruin the user experience.
The social network's global marketing director, Marvin Chow, said the search giant 'does not currently believe in advertising on Google+', describing it as a 'disruptive experience when [a user is] trying to have a meaningful conversation or look at a picture of a grandchild'.
The approach differs from the traditional business model of other social networks, including Facebook, which offers large-scale advertising on the site alongside information on users' news feeds.
Google is instead focused on developing features such as social annotations. This displays how many people have '+1'd' or followed advertisers within a search ad.
Chow said 'bringing an additional layer' of social experience to ads would remain a focus because the effectiveness was 'proven'.
Google claimed social annotations increased click-through rates by 10% on average, with H&M and Ocado enjoying 22% and 30% rises respectively.
This article was first published on marketingmagazine.co.uk
- Senior Marketing Director - 9-12 month FTC Comedy Central £competitive, Camden, London (Greater)
- Digital Project Manager - Digital Agency £35K Source £32000 - £35000 per annum, London
- Data Analyst **Prestigious and Forward Thinking Media Agency** Lipton Fleming £30000 - £40000 per annum + fantastic benefits, London
- Marketing Manager Stopgap £45000 - £60000 per annum, ShÃ nghÇŽi
- Global Marketing Manager Ball & Hoolahan £65,000 per annum, London (Central), London (Greater)
- Twitter launches learning hub for agencies
- Guinness Africa launches 'made of black' campaign with Kanye West ad
- McDonald's launches 40th anniversary campaign
- TalkTalk to launch user-generated X Factor idents
- Watch Harvey Keitel's Wolf bark again in new Direct Line ads
- Celebrity Cruises opts for Goodstuff