PRWeek TV: Social media and FTSE 100 firms
FTSE 100 firms' use of social media is more important for reputation, consumer relationships and damage mitigation than for its direct effect on share price and business performance, experts have said.
Talking to PRWeek TV, Alex Pearmain, director at Brands2Life and former head of social media at O2, and Chris Jackson, head of digital at Cicero, said the rise pointed to an understanding of the benefits of using social media, but that measuring its effects was trickier.
Pearmain and Jackson were talking following the publication of PRWeek's feature on FTSE 100 companies' use of social media with the latest index by The Group of their activity compared to last year.
This article was first published on prweek.com
- Designer/Illustrator/Children's Designer Premier Media plus excellent benefits, Central London
- Lead User Experience Designer -London - £55,000-£65,000 Digital Gurus £60 - £70 per annum, London
- Senior Account Manager Gemini Search £34000.00 - £38000.00 per annum, City of London
- Powerpoint and Infographics presentation designer 30 to 40k+ Digital Gurus £30 - £45 per annum, London
- Web Development Manager NG Digital Marketing 30-35k DOE, South West
Chronicles of Cannes – Day Two: The Redux
Annie Leibovitz explained the art of bringing a story down to a single moment, and shared the inspiration behind the campaign she created with Disney making tales as old as time relevant to today. We heard from Astro Teller, Captain of Moonshots at Google (yes, really) reinforcing the importance of storytelling in driving audacious invention. Mother warned us to hang on to the joy of craft and keep our brains happy in order not to become advertising douchebags. And Facebook discussed scalable creativity.