Quorn claims sales lift in light of horsemeat controversy
By John Reynolds, marketingmagazine.co.uk, Wednesday, 06 February 2013 11:44AM
Quorn, the meat substitute brand, is claiming that its sales have risen by up to 10% on the year in January, the month which witnessed the outbreak of the horsemeat scandal that forced Tesco to withdraw thousands of beefburgers from its shelves.
Tesco took thousands of beefburgers off its shelves after tests showed samples were found to contain horsemeat DNA
The contamination issue has also impacted on Burger King and Asda, and today, Findus withdrew its beef lasagne range.
Kevin Brennan, chief executive of Quorn Foods, referring to the horsemeat scandal said: "It is raising concerns about products and there is no doubt that our sales have been strong year on year in January."
Brennan believes that the scandal has meant consumers are more concerned about the provenance of the meat they are now buying from supermarkets.
He said sales of its Quorn products – which include ready meals such as Mexican chilli, tikka masala and meat-free burgers – lifted as much as 10% on the year in January.
The company did not breakout specific sales figures for the period.
Brennan said: "We are monitoring sales. I can't say for definite it is connected to the horsemeat scandal, but we are witnessing very strong sales in January. And there is no doubt people are concerned."Follow @johnreynolds10
This article was first published on marketingmagazine.co.uk
- Mid Weight Planner - ATL Daniel Marks London £30-£50K + Excellent Benefits, Central London
- Business Development Manager Pure360 £20,000 - £25,000 depending on experience. £45k OTE uncapped, Brighton
- Comms Planning Manager PFJ £30000.00 - £35000.00 per annum, London
- Marketing Partnerships Director PFJ £40000.00 - £45000.00 per annum, London
- Assistant Category Manager Jarlett de Grouchy £27000 - £30000 per annum + + Bonus + Benefits, London
- Cobra introduces bra-making brewer 'The Boss'
- Anti-slavery charity creates '12 Years a Slave' tactical ad after Oscar win
- Majority of 15m Twitter users in the UK follow a newspaper
- Hooch appoints More and MJ Media for Keith Lemon campaign
- Birds Eye kicks off £60m pan-Euro campaign
- OgilvyOne loses BA business