Quorn claims sales lift in light of horsemeat controversy
By John Reynolds, marketingmagazine.co.uk, Wednesday, 06 February 2013 11:44AM
Quorn, the meat substitute brand, is claiming that its sales have risen by up to 10% on the year in January, the month which witnessed the outbreak of the horsemeat scandal that forced Tesco to withdraw thousands of beefburgers from its shelves.
Tesco took thousands of beefburgers off its shelves after tests showed samples were found to contain horsemeat DNA
The contamination issue has also impacted on Burger King and Asda, and today, Findus withdrew its beef lasagne range.
Kevin Brennan, chief executive of Quorn Foods, referring to the horsemeat scandal said: "It is raising concerns about products and there is no doubt that our sales have been strong year on year in January."
Brennan believes that the scandal has meant consumers are more concerned about the provenance of the meat they are now buying from supermarkets.
He said sales of its Quorn products – which include ready meals such as Mexican chilli, tikka masala and meat-free burgers – lifted as much as 10% on the year in January.
The company did not breakout specific sales figures for the period.
Brennan said: "We are monitoring sales. I can't say for definite it is connected to the horsemeat scandal, but we are witnessing very strong sales in January. And there is no doubt people are concerned."Follow @johnreynolds10
This article was first published on marketingmagazine.co.uk
- On-Air Creative / Creative Executive Discovery Communications Very Competitive with excellent benefits, London (West), London (Greater)
- Commercials Producer/Director Searchlight Recruitment An attractive salary is available to the successful candidate. , London (Central), London (Greater)
- Senior Marketing Manager Cutis Developments £50,000 - £60,000 per annum , Victoria, London (Greater)
- Senior Retail Space Analyst Pitch Consultants £35000 - £45000 per annum + car + benefits, Nottinghamshire
- Strategy Director Rare Selection Upto £90K + benefits, London (Central), London (Greater)
- Pimm's launches weather activated OOH campaign
- Managing director Paul Hayes to leave News UK after 15 years
- Tango returns to advertising after two years with off-brand TV ad
- Vizeum on alert as 21st Century Fox review includes £150m European media
- Why D&AD's first Black Pencil for Radio in 32 years is significant
- Procter & Gamble YouTube video banned