Quorn claims sales lift in light of horsemeat controversy
By John Reynolds, marketingmagazine.co.uk, Wednesday, 06 February 2013 11:44AM
Quorn, the meat substitute brand, is claiming that its sales have risen by up to 10% on the year in January, the month which witnessed the outbreak of the horsemeat scandal that forced Tesco to withdraw thousands of beefburgers from its shelves.
Tesco took thousands of beefburgers off its shelves after tests showed samples were found to contain horsemeat DNA
The contamination issue has also impacted on Burger King and Asda, and today, Findus withdrew its beef lasagne range.
Kevin Brennan, chief executive of Quorn Foods, referring to the horsemeat scandal said: "It is raising concerns about products and there is no doubt that our sales have been strong year on year in January."
Brennan believes that the scandal has meant consumers are more concerned about the provenance of the meat they are now buying from supermarkets.
He said sales of its Quorn products – which include ready meals such as Mexican chilli, tikka masala and meat-free burgers – lifted as much as 10% on the year in January.
The company did not breakout specific sales figures for the period.
Brennan said: "We are monitoring sales. I can't say for definite it is connected to the horsemeat scandal, but we are witnessing very strong sales in January. And there is no doubt people are concerned."Follow @johnreynolds10
This article was first published on marketingmagazine.co.uk
- Consumer Tech Public Relations Account Manager Blue Skies Marketing Recruitment £30000 - £35000 per annum, London
- B2B Account Manager Blue Skies Marketing Recruitment £27000 - £33000 per annum, London
- Consumer PR Account Executive Blue Skies Marketing Recruitment £20000 - £22000 per annum, London
- Digital Designer - Agency £35,000 Nakama £20,000 - £35,000 + benefits, London (Central), London (Greater)
- Digital Planner Blue Skies Marketing Recruitment £70000 per annum, London
- Adam & Eve/DDB wins 2014 IPA Effectiveness Awards Grand Prix
- Enjoyed getting an hour back on Sunday? You'll get years back if you stop smoking, says charity
- Tiffany & Co hires MEC for $100m global media
- Mattessons Fridge Raiders campaign delivers AI robot to YouTube gamer
- HSBC launches Anyone's Game golf campaign
- Facebook and Airbnb sign up to D&AD New Blood