Cancer Research signs up Brioche Pasquier as sponsor of Race for Life
By John Reynolds, marketingmagazine.co.uk, Wednesday, 06 February 2013 12:22PM
Cancer Research has signed up French baker Brioche Pasquier as a second tier sponsor of the charity's Race for Life fundraiser, the largest women-only fundraising event outside the US.
Brioche Pasquier will form part of a roster of sponsors, headed up by long-term headline sponsor Tesco. The supermarket has sponsored the event for more than 10 years. Cancer Research is now on the hunt for additional second tier sponsors.
Brioche Pasquier UK plans to use its first-ever sponsorship to promote its products through on-pack promotions.
The baker will also reward participants at each of its 231 events with a product from its brioche range. Brioche Pasquier will also host experiential activity at 10 Cancer Research events.
It is unclear the value of the sponsorship deal.
The deal was brokered by Generate Sponsorship.
Since its launch in 1994 Race for Life has raised £362m for research into cancer. Brioche Pasquier first entered the UK market in 1999.
This article was first published on marketingmagazine.co.uk
- Campaign Marketing Manager EMAP Competitive + Bonus, London (Greater) / London (East), London (Greater)
- Exhibition Designers WRG Live Competitive salary and benefits package dependant upon experience, Manchester, Greater Manchester
- Producer WRG Live Competitve salary and benefits package dependent upon experience, London (Central), London (Greater) / Manchester, Greater Manchester
- Content Manager WRG Live Competitive salary and benefits package, Manchester, Greater Manchester
- Senior Account Manager Source £35000 - £38000 per annum, London
- Martin Sorrell earns 780 times more than average WPP employee
- 3 top tips on how to save an epic social media fail
- Lake Capital rejects demands of Engine's rebel shareholders
- Head lice-killing mousse launches in the UK with cartoon campaign
- Facebook's 'Buy' button: a leap too far?
- Beiersdorf postpones review after MAA criticisms of procedure