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Campaign Work, Wednesday, 06 February 2013 01:39PM
The campaign saw 32 Instagram users from around the world compete to take the most eye-catching photos of their city. Samsung fans were then asked to vote for their favourite photos, from which the world’s most photogenic city was determined. Berlin was chosen, and it’s new status was celebrated at a recent Samsung party there.
The work includes a bespoke Tumblr hub that also shows the benefits of the brand’s new Android 3G Wi-Fi connected camera.
The entrants received a series of shooting challenges using the different camera modes and their photos were then shared on along with other elements across social networks, branded content films and advertising.
This article was first published on Campaign Work
It marks Pinterest’s first step towards associating images directly with brands and could be the beginning of a change on the social network that sees it become a marketplace as well as a site where people pin ideas of things they like or that inspire them.