Pick of the week: Old Spice

campaignlive.co.uk, Thursday, 07 February 2013 08:00AM

Anne Cassidy finds it hard to resist Old Spice’s new campaign for its Wild Collection of fragrances: "This is equal parts silly and entertaining. A panicky poker player realises he is seriously outmatched by his Old Spice-wearing opponent in both the lady-friend and the hawk department."

This article was first published on campaignlive.co.uk

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