Agency: Bartle Bogle Hegarty
campaignlive.co.uk, Thursday, 07 February 2013 08:00AM
Anne Cassidy finds it hard to resist Old Spice’s new campaign for its Wild Collection of fragrances: "This is equal parts silly and entertaining. A panicky poker player realises he is seriously outmatched by his Old Spice-wearing opponent in both the lady-friend and the hawk department."
This article was first published on campaignlive.co.uk