Virgin Atlantic holds digital contest

By Sara Kimberley,, Thursday, 07 February 2013 08:00AM

Virgin Atlantic is reviewing its global digital and direct marketing arrangements.

Virgin Atlantic: seeks agency for digital and direct marketing

Virgin Atlantic: seeks agency for digital and direct marketing

It is reviewing the business through Creativebrief and is thought to be looking to appoint a single agency.

The account spans 15 markets, including the US, and will be run out of the UK by Virgin’s global team.

The appointed agency will focus on Virgin’s loyalty programme, Flying Club. The work will involve DM, digital content creation and social media.

LBi, which handles Virgin’s e-commerce sites, and Rainey Kelly Campbell Roalfe/Y&R, which works on the advertising account, are not affected by the review.

Gyro has worked on Virgin’s global DM account since 2006. Hypernaked oversees trade marketing, while Rapp looks after the data business.

Last month, the airline launched a global TV and cinema campaign by RKCR/Y&R featuring talented children growing up to work for the company.

The airline is 51 per cent owned by Sir Richard Branson and Virgin Group and 49 per cent by Delta Air Lines, which bought the stake from Singapore Airlines in December last year.

This article was first published on


You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs