Zoopla in agency talks over £4m ad account
Zoopla, the property website, has puts its £4 million advertising account up for review.
It has approached agencies directly to invite them to pitch. The incumbent, VCCP Blue, is not repitching.
VCCP Blue won the business in May 2010. Zoopla previously worked with Albion, which handled a strategic branding brief.
In September last year, VCCP Blue launched a national TV, radio and print campaign for the brand featuring three animated houses, voiced by the actors Jim Broadbent, Doon Mackichan and Mathew Horne, discussing the benefits of Zoopla.
The site’s parent, Zoopla Property Group, hired Beattie McGuinness Bungay to handle the advertising for its PrimeLocation brand after a pitch against VCCP Blue in October last year.
Zoopla Property Group is locked in a head-to-head battle with Rightmove in the online UK property space. Last month, the company bought Globrix, a free-to-list property search engine, from Daily Mail and General Trust for an undisclosed sum.
This article was first published on campaignlive.co.uk
- Social Media Manager/Director Pitch Consultants £Highly competitive + benefits, Leicestershire
- Senior Online Trading/Commercial Manager Pitch Consultants £Highly competitive + benefits, Leicestershire
- Video Sales Account Manager Salt £35 - £45 per annum + Com, City of London
- Senior Planner Buyer Dot-Gap £35k, London (Central), London (Greater)
- Assistant Brand Manager Ball & Hoolahan £28,000 per annum, South East England
- Google's European leader says viewing habits are 'changing dramatically'
- Martin Sorrell talks Maurice Lévy, Tesco, and the global outlook
- Tesco media review pits Initiative against MediaCom and ZenithOptimedia
- Land Rover to move global ad account into Spark44
- Viacom to bring Breaking Bad to Freeview with Spike launch
- 'Advertisers are snake oil salesmen', says Peter Oborne