Zoopla in agency talks over £4m ad account
Zoopla, the property website, has puts its £4 million advertising account up for review.
It has approached agencies directly to invite them to pitch. The incumbent, VCCP Blue, is not repitching.
VCCP Blue won the business in May 2010. Zoopla previously worked with Albion, which handled a strategic branding brief.
In September last year, VCCP Blue launched a national TV, radio and print campaign for the brand featuring three animated houses, voiced by the actors Jim Broadbent, Doon Mackichan and Mathew Horne, discussing the benefits of Zoopla.
The site’s parent, Zoopla Property Group, hired Beattie McGuinness Bungay to handle the advertising for its PrimeLocation brand after a pitch against VCCP Blue in October last year.
Zoopla Property Group is locked in a head-to-head battle with Rightmove in the online UK property space. Last month, the company bought Globrix, a free-to-list property search engine, from Daily Mail and General Trust for an undisclosed sum.
This article was first published on campaignlive.co.uk
- Marketing Manager Fidelity Worldwide Investment Dependent on Experience, Surrey
- Head of Customer and Digital Transformation Spotlight Recruitment £80000 - £90000 per annum + 30% bonus and great benefits, London
- Senior Digital Creative/Designer Pitch Consultants £35000 - £55000 per annum + benefits, Leicestershire
- Junior Account Director, Retail, Manchester Blue Skies Marketing Recruitment £35000 - £40000 per annum, Manchester
- Regional Marketing Manager Mortimer Spinks £37000 - £50000 per annum + Excellent Benefits, Milton Keynes
- HSBC uses emotive ad to relaunch bank account on Christmas Day
- Tetley launches ad with Tea Folk in middle of medieval battle
- Virgin Holidays encourages customers to 'flaunt it' in Christmas Day ad
- Top 10 most-viewed The Work
- US holiday campaign round-up 2014
- 'Creative' RFI requests are getting out of control