Kevin Mathers takes the helm at YouTube

By Maisie McCabe, campaignlive.co.uk, Friday, 08 February 2013 08:02AM

Kevin Mathers, director of media solutions at Google UK, has been promoted to the position of managing director of YouTube, sales and operations as Google looks to boost the video site in the UK.

Kevin Mathers: managing director of YouTube

Kevin Mathers: managing director of YouTube

A source close to Google said Mathers will continue to take a lead role in media solutions but the new role is designed to reinforce YouTube’s presence and importance in the UK. 

YouTube has ramped up its offering in the past 12 months, launching its first orginal UK content in October and announcing plans to introduce its first paid for channels later this year.

Mathers will now report to Dan Cobley, managing director of Google in the UK and Ireland, rather than to Benjamin Faes, the managing director of media and platform at Google across Northern and Central Europe.

As director of media solutions since January 2012 following the departure of Bruce Daisley, Mathers has been responsible for the introduction and growth of ad products including search, YouTube and other video, display, commerce, social and mobile.

A former captain in the British army, Mathers has been at Google since 2006 when he joined as head of partnerships for ISPs, portals and search. He held the role of industry leader of technology between March 2010 and January 2012.

After leaving the army in 1999, Mathers spent two years as a senior project manager at T-Mobile and then two years as a manager in the strategy and operations consulting arm of Deloitte.

This article was first published on campaignlive.co.uk

X

You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs

  • Campaign Marketing Manager EMAP Competitive + Bonus, London (Greater) / London (East), London (Greater)
  • Exhibition Designers WRG Live Competitive salary and benefits package dependant upon experience, Manchester, Greater Manchester
  • Producer WRG Live Competitve salary and benefits package dependent upon experience, London (Central), London (Greater) / Manchester, Greater Manchester
  • Content Manager WRG Live Competitive salary and benefits package, Manchester, Greater Manchester
  • Senior Digital Designer Creative Recruitment £50000 per annum, Berkshire