VIFF 'an open mind is advised' by TBWA\Vancouver
Agency: TBWA\Vancouver
Rating: 5.0
Iberia appoints Ogilvy to global creative business
By Maisie McCabe, campaignlive.co.uk, Monday, 11 February 2013 08:00AM
Iberia, the Spanish airline, has appointed the Ogilvy Group as its global creative agency to look after its advertising and direct business, following a six-month pitch process.
Iberia: Spanish airline hires Ogilvy Group as its global creative agency
Ogilvy Group’s Spanish offices will be responsible for Iberia’s advertising across all markets worldwide, with a special focus in Latin America and Europe.
Iberia previously worked with the WPP agencies Tapsa and Wunderman.
The Spanish-based agencies Publicis, Sra. Rushmore, Ogilvy and Tapsa were all invited to pitch. The process was managed by Grupo Consultores Spain.
In a separate process, Iberia appointed Ideup! as its digital agency. The Spanish independent agency has already started working with the airline, optimising its online platform to increase sales.
Iberia is part of International Airlines Group (IAG), alongside British Airways.
IAG's joint loyalty programme, Avios, appointed MBA to handle its direct marketing and digital account last month after a pitch.
Follow @MaisieMcCabe
This article was first published on campaignlive.co.uk
Related articles
- WPP pre-tax profits rise 8.3% to £1.1bn
- Leggetts quit roles at O&M and Dare
- WWF "illegal wildlife trade" by Ogilvy & Mather
- Avios appoints MBA to DM and digital account
- Agencies line up for Avios digital and DM job
- Walsh and Branson attack UK aviation policy's effect on growth
- Air tax hikes will 'undermine' Olympics, says BA chief
- Branson seeks to block BMI takeover by IAG
Additional Information
Campaign Jobs
- Account Manager Purple Consultancy £27000 - £35000 per annum, London
- Senior Digital Project Manager Purple Consultancy £45000 - £50000 per annum, London
- Senior Account Manager Purple Consultancy £32000 - £38000 per annum, London
- Account Director Purple Consultancy £45000 - £65000 per annum, London
- Account Manager Purple Consultancy £24000 - £28000 per annum, London
Highest rated
Most viewed
- Blippar connects disjointed families, says MEC executive
- Fans take on Jo-Wilfried Tsonga in Twitter-powered tennis game
- Campaign Viral Chart: Samsung scores hat-trick in tech-heavy chart
- Jaguar readies global campaign for F-Type launch
- Samsung strikes placement deal with The Wanted
- ITV and Channel 4 insist they will beat declining ad market
Most commented
-
Pinterest takes big step towards working with major brands
Pinterest is getting closer to big brands as it announces three new types of pin that will highlight major US retailers.It marks Pinterest’s first step towards associating images directly with brands and could be the beginning of a change on the social network that sees it become a marketplace as well as a site where people pin ideas of things they like or that inspire them.
