Wilkinson Sword 'mow the lawn' by JWT New York
Agency: JWT, New York
Rating: 5.0
campaignlive.co.uk, Friday, 08 February 2013 01:19PM
Lena Bel, Ann-Claire Paton and Sarah Malek
The competition, as part of the annual Elle Style Awards, attracted over 130 entries and has been shortlisted to three – Lena Bel from UM, Ann-Claire Paton from Zenith and Sarah Malek from MEC (pictured).
Bel, a media planning executive, was chosen for her androgynous look, combining ready tailored trousers with a casual sweatshirt, which the judges said was "smart and very on trend".
The judges said Paton, a digital planner/buyer, was selected because of "her great use of accessories, working this seasons monochrome trend with a rock chick flair".
Malek, a media assistant at MEC was chosen for her elegant and understated look. The judges said: "she adds a zing of colour to this chic black outfit with a key season piece, the box clutch".
The winner is expected to be announced next week.
If you have a diary story please email sara.kimberley@haymarket.com
This article was first published on campaignlive.co.uk
For an industry supposedly in demise, the music business is leading the way when it comes to generating social currency. And, for the savviest of social marketers, generating sales as well.