Microsoft partners The Economist to find 'Change Masters'
Microsoft is to launch a multimedia campaign incorporating a partnership with The Economist Group in a move to promote its business management software, Microsoft Dynamics
The campaign starts tomorrow and will aim to draw parallels between factors that are responsible for bringing about positive change in UK businesses and what Microsoft Dynamics can offer companies.
A joint competition between Microsoft Dynamics and The Economist Group will look to honour 'Change Masters' – the people who are responsible for causing positive change within their businesses.
The campaign was planned and bought by UM London and the partnership will be promoted through out-of-home, digital and national press advertising, to entourage people to enter the competition.
The 'Change Masters' winners and their companies will be recognized at an awards ceremony in central London.
George Hopkinson, business manager at UM London, said: "Working closely with The Economist, we have managed to create a bespoke partnership that will deliver a truly meaningful brand experience to the enterprise business world."
Microsoft Dynamics provides companies with enterprise resource planning (ERP) and customer relationship management (CRM) software, to enable them to become more "dynamic" businesses.Follow @MaisieMcCabe
This article was first published on mediaweek.co.uk
- Head of UX & Digital Design Director MCG Associates tax free competitive package, Dubai (Emirate) (AE)
- Ad Ops Manager - Leading Agency GoodEgg Digital £Neg + Great Benefits, South East England / London (Central), London (Greater)
- Trading Media Manager Aspire £25000.00 - £35000.00 per annum, London
- Technical Development Designer Blue Skies Marketing Recruitment £30000 - £35000 per annum, Leicestershire
- Designer/Art Director The Air Ambulance Service £21-28k per annum (depending on agreed hours, competence, experience and qualifications) , Warwickshire
- KitKat's mocking Apple tweet outperforms Oreo's Superbowl
- TfL launches selfie campaign to encourage people to get home safely
- Argos releases alien swan song ad
- 13 ways to create a winning print ad
- Triumph launches Magic Wire bra with Twitter search for women's niggles
- Publicis unveils innovation concept