He will be responsible for overseeing all of the agency’s output across TV and digital and will be a member of its management team.
Before being hired by JWT London in 2011, Falco worked at The Moving Picture Company and, earlier, at CHI & Partners.
Ben Priest, the executive creative director at Adam & Eve/DDB, said: "Anthony is perfectly placed to help the agency with its fully integrated offering. It’s no longer enough to produce best-in-class TV or digital campaigns in isolation."
This article was first published on campaignlive.co.uk