VIFF 'an open mind is advised' by TBWA\Vancouver
Agency: TBWA\Vancouver
Rating: 5.0
By Sara Kimberley, campaignlive.co.uk, Thursday, 14 February 2013 08:00AM
John Perkins: promoted to MD
Perkins will be responsible for the day-to-day running of the shop, after Nolan’s move to chief client officer last year.
He will report to Nolan and work with the chief creative officer, Rik Haslam, and the customer experience director, Gavin Hilton.
Perkins has been at Rapp since 1996 and was promoted to managing partner in 2008. He joined the agency’s executive board last year.
As the managing partner, Perkins has led the growth of Rapp’s healthcare division, which has clients including GlaxoSmithKline, Pfizer, SCA and Bayer.
Nolan said: "This promotion is a result of the role John has played in creating a real step change in the agency’s overall direction."
This article was first published on campaignlive.co.uk
Twitter has announced an addition to its Twitter Cards today to allow marketers to generate leads and drive purchases and all within the space of a tweet.
It is a significant move that brings the ability for Twitter users to easily leave their contact details within expanded tweets, called the Lead Generation Card, to express interest in what a brand is offering.