101 captures £6m Innocent ad task
By Ian Darby, campaignlive.co.uk, Thursday, 14 February 2013 08:00AM
Innocent, the smoothie-maker majority-owned by Coca-Cola, has appointed 101 to handle its £6 million advertising account ahead of a boost in marketing spend.
The company, which has reviewed its ad account six times in six years, parts company with Rainey Kelly Campbell Roalfe/Y&R. The agency had worked on the business since 2010 but declined to repitch.
Agency Insight oversaw the pitch process, which involved a number of agencies at the chemistry meeting stage.
Members of 101’s management, including Laurence Green and Richard Flintham, worked on Innocent at their previous agency Fallon between 2009 and 2010.
Douglas Lamont, the marketing director of Innocent, oversaw the review. He replaced Thomas Delabriere in the role a year ago.
He said: " impressed us with its understanding of our brand and how we work."
This article was first published on campaignlive.co.uk
- Mid Weight Planner - ATL Daniel Marks London £30-£50K + Excellent Benefits, Central London
- Account Director Direct Recruitment £45,000, Central London
- Data Planner Direct Recruitment £28,000 - £33,000, London
- Senior Data Planner/Analyst Direct Recruitment £50,000 - £75,000, London
- Partnerships Account Director - eCommerce Business Silverdrum to £45,000 + bonus + stock + benefits, London
- OgilvyOne loses BA business
- Campaign Viral Chart: Pepsi tops Coke with Jeff Gordon test drive
- Iris and Cheil big winners at MAA Best Awards
- Twitter attracts more ads, but rates tumble 67%
- Greenpeace protests outside Saatchi & Saatchi London office
- Facebook research finds 42% switch device mid-activity