101 captures £6m Innocent ad task
By Ian Darby, campaignlive.co.uk, Thursday, 14 February 2013 08:00AM
Innocent, the smoothie-maker majority-owned by Coca-Cola, has appointed 101 to handle its £6 million advertising account ahead of a boost in marketing spend.
The company, which has reviewed its ad account six times in six years, parts company with Rainey Kelly Campbell Roalfe/Y&R. The agency had worked on the business since 2010 but declined to repitch.
Agency Insight oversaw the pitch process, which involved a number of agencies at the chemistry meeting stage.
Members of 101’s management, including Laurence Green and Richard Flintham, worked on Innocent at their previous agency Fallon between 2009 and 2010.
Douglas Lamont, the marketing director of Innocent, oversaw the review. He replaced Thomas Delabriere in the role a year ago.
He said: " impressed us with its understanding of our brand and how we work."
This article was first published on campaignlive.co.uk
- Middleweight/Senior Designer Creative Recruitment £28000 - £35000 per annum, City of London
- POS designer/Artworker Creative Recruitment £28000 - £35000 per annum, City of London
- Researcher for a executive search consultancy Hanson Search Competitive Salary , London
- Senior Designer Blue Skies Marketing Recruitment £25000 - £40000 per annum, Swindon
- International Commercial Manager Ultimate Asset £40000 - £65000 per annum + bonus and benefits , London
- Anti-slavery charity creates '12 Years a Slave' tactical ad after Oscar win
- Cobra introduces bra-making brewer 'The Boss'
- Majority of 15m Twitter users in the UK follow a newspaper
- Hooch appoints More and MJ Media for Keith Lemon campaign
- Birds Eye kicks off £60m pan-Euro campaign
- Will content kill traditional ad models?