101 captures £6m Innocent ad task
By Ian Darby, campaignlive.co.uk, Thursday, 14 February 2013 08:00AM
Innocent, the smoothie-maker majority-owned by Coca-Cola, has appointed 101 to handle its £6 million advertising account ahead of a boost in marketing spend.
The company, which has reviewed its ad account six times in six years, parts company with Rainey Kelly Campbell Roalfe/Y&R. The agency had worked on the business since 2010 but declined to repitch.
Agency Insight oversaw the pitch process, which involved a number of agencies at the chemistry meeting stage.
Members of 101’s management, including Laurence Green and Richard Flintham, worked on Innocent at their previous agency Fallon between 2009 and 2010.
Douglas Lamont, the marketing director of Innocent, oversaw the review. He replaced Thomas Delabriere in the role a year ago.
He said: " impressed us with its understanding of our brand and how we work."
This article was first published on campaignlive.co.uk
- Planner, Top Direct Marketing/Digital Agency London Direct Recruitment £35,000-£42,000, London (Greater)
- CRM Analyst Stopgap £35000 per annum, London
- Account Manager Major Players £28000 - £30000 per annum, London
- Account Manager Stopgap £160 per day, London
- Account Manager Stopgap £30000 per annum, London
- Tesco Clubcard uses Twitter to pick out Christmas gift ideas
- Samsung launches first Christmas TV campaign in the UK
- ASA bans 'strongly sexual' Giffgaff ad
- In pictures: Campaign Media Awards 2014
- Hammerson uses automated mechanical model to showcase Christmas gifts
- Freeview launches singing toys campaign