Curb e-cigarette ads, BMA advises
By Parliamentary correspondent, campaignlive.co.uk, Thursday, 14 February 2013 08:00AM
The British Medical Association has called for strict curbs on ads for electronic cigarettes, warning that they are glamorising a product for which advertising is banned.
The Medicines and Healthcare products Regulatory Agency is considering the proposal from the doctors’ organisation and is due to announce shortly whether tighter regulation of e-cigarettes is needed.
Battery-powered cigarettes, which contain nicotine but no tar, are subject only to the ad industry’s code and not to the ban on promoting tobacco products.
The BMA expressed concern that TV, radio, print and online ads have promoted e-cigarettes as "cigarette substitutes" and "a healthier alternative to smoking traditional tobacco products". It said the ads frequently made "positive associations with recreational activities" and could include celebrities.
The association admitted e-cigarettes had the potential to help smokers cut down and quit but said marketing should be restricted so it does not appeal to non-smokers.
The Trading Standards Institute warned: "We believe that the currently uncontrolled advertising of e-cigarettes sends potentially mixed messages to consumers, particularly young consumers."
The Electronic Cigarette Industry Trade Association insisted it makes no medicinal claims for the product.
This article was first published on campaignlive.co.uk
- Head of UX & Digital Design Director MCG Associates tax free competitive package, Dubai (Emirate) (AE)
- Senior Digital Marketing Manager - Leading eCommerce Business ADLIB up to £55,000 + benefits, Bristol
- Head of PR AF Selection £50,000 - £55,000 plus benefits, Manchester, Greater Manchester
- Senior Marketing Manager EMR £65000 - £75000 per annum, London
- Account Manager - Exciting new agency opportunity ADLIB Up to c.£25k, Bath
- ZenithOptimedia loses £200m O2 business to Havas Media without a pitch
- Facebook IQ reveals marketing to millennials is flawed
- Breast Cancer Campaign crowd-sources videos for 'wear it pink' campaign
- Sir Martin Sorrell labels Omnicom CFO exit 'bizarre'
- Guardian joins forces with Telegraph for media planning tool
- OMD lands Liberty Global pan-Euro media