Brands... for Valentine's Day
Ikea, BT and Tesco are among the brands hoping to get lucky this Valentine's Day in our round-up of love-themed ads and brand activity.
BT's Twitter competition plays cupid and encourages romantics to tweet their messages of love to the top of London's BT Tower.
But an ad for Ikea in Australia has become a social media hit, offering free cots to babies born nine months after Valentine's Day.
Supermarkets and retailers, including Tesco and John Lewis, have also taken the opportunity to promote flowers and gifts to last-minute shoppers.
Cadbury has a Promoted Trend on Twitter and other brands offering 140 character love notes include Citizen Watches, Royal Mail and Now TV.
This article was first published on campaignlive.co.uk
- Consumer Marketing Director Ball & Hoolahan £100,000 per annum, London (Central), London (Greater)
- Brand Manager Ball & Hoolahan £45,000 per annum, London (Greater)
- Insight Planner-Interim Ball & Hoolahan £48,000 per annum, London (Greater)
- Sponsorship Manager Ball & Hoolahan £50,000 per annum, London (Central), London (Greater)
- Marketing Manager Ball & Hoolahan £55,000 per annum, London (Central), London (Greater)
- Brands make the most of Germany's dramatic victory over Brazil
- Sponsors congratulate Novak Djokovic on Wimbledon win
- Guardian plotting English language launch in India
- Guardian News & Media reduces losses by 27% to £19.4m
- Starcom MediaVest Group to move to Turnmills
- Singapore anti-gambling ad slammed on Twitter after picking a winner