Wilkinson Sword 'mow the lawn' by JWT New York
Agency: JWT, New York
Rating: 5.0
Mini launches tongue-in-cheek horsemeat ad
By Sara Kimberley, campaignlive.co.uk, Tuesday, 19 February 2013 09:10AM
Mini has launched a tongue-in-cheek press ad referencing the horsemeat scandal, to promote its new roadster.
Mini: horsemeat scandal alluded to in ad for the John Cooper Works Roadster
The print ad is one of the first to be created by iris Worldwide, after it won Mini’s ad account in December last year from WCRS.
The ad features a picture of the beefed-up new Mini John Cooper Works Roadster, with a headline that reads, "Beef. With a lot of horses hidden in it."
Shaun Mcilrath, Iris Worldwide's executive creative director, wrote the ad, while Adam Robinson worked as the designer on it.
It references the car’s 211 horsepower and plays on its beefy appearance, while light-heartedly alluding to the horsemeat scandal that has hit Europe over the past month.
If you have a diary story, please email sara.kimberley@haymarket.com
click here to enlarge
This article was first published on campaignlive.co.uk
Related articles
- Game cashes in on horse scandal with mince meat ad
- Iceland goes on the attack in wake of horsemeat saga
- British farming bodies unite to capitalise on horsemeat scandal
- Tesco tackles horsemeat scandal with website showing food suppliers
- Advertising will fail unless it is underpinned by trust
- Findus is latest brand to be caught up in horsemeat scandal
- Iris lands integrated Mini ad account
- Direct Agency of the Year: OgilvyOne
Additional Information
Campaign Jobs
- Senior Project Manager JM Digital £500 - £600 per day, London
- Channel Marketing Services Manager Brand Recruitment excellent salary plus benefits , St. Albans
- Social Media/Digital Account Director - Automotive - £40-50k Digital Gurus £40000 - £50000 per annum + benefits, London
- Managing Director - Equity potential DU Group £120,000 - £150,000, South Oxfordshire
- Research Manager, Central London, £30-45k Major Players £30000 - £45000 per annum, London
Highest rated
Most viewed
- Blippar connects disjointed families, says MEC executive
- Fans take on Jo-Wilfried Tsonga in Twitter-powered tennis game
- LMFM challenges bakers to be Brave on World Baking Day
- Samsung strikes placement deal with The Wanted
- Jaguar readies global campaign for F-Type launch
- Campaign Viral Chart: Samsung scores hat-trick in tech-heavy chart
Most commented
-
30 Seconds to Mars stratospheric rise on social media
In the week that it was shown that users only visited the planet Google+ for less than 7 minutes a month it’s interesting to look at how a contemporary rock artist brand goes about using social media in their marketing and the different levels of interest on different platforms.
