Mini launches tongue-in-cheek horsemeat ad
By Sara Kimberley, campaignlive.co.uk, Tuesday, 19 February 2013 09:10AM
Mini has launched a tongue-in-cheek press ad referencing the horsemeat scandal, to promote its new roadster.
The print ad is one of the first to be created by iris Worldwide, after it won Mini’s ad account in December last year from WCRS.
The ad features a picture of the beefed-up new Mini John Cooper Works Roadster, with a headline that reads, "Beef. With a lot of horses hidden in it."
Shaun Mcilrath, Iris Worldwide's executive creative director, wrote the ad, while Adam Robinson worked as the designer on it.
It references the car’s 211 horsepower and plays on its beefy appearance, while light-heartedly alluding to the horsemeat scandal that has hit Europe over the past month.
If you have a diary story, please email firstname.lastname@example.org
click here to enlarge
This article was first published on campaignlive.co.uk
- Business Development Director Major Players £60000 - £70000 per hour + bonus and benefits , City of London
- Product Manager Brand Recruitment Competitive basic plus excellent benefits , Ipswich
- Product Manager Brand Recruitment £30000 per annum + plus benefits, Kings Lynn
- Creative Manager (catalogue) Beyond The Book c.£35000.00 per annum, Oxfordshire
- Mid-Senior Designer AF Selection £30,000 - £35,000, Liverpool, Merseyside
- Katharine Viner becomes first female editor-in-chief of Guardian News & Media
- Tesco media review pits Initiative against MediaCom and ZenithOptimedia
- Google's European leader says viewing habits are 'changing dramatically'
- Martin Sorrell talks Maurice Lévy, Tesco, and the global outlook
- 'Advertisers are snake oil salesmen', says Peter Oborne
- 7 things Proximity has learned in the new Omnicom building