Mini launches tongue-in-cheek horsemeat ad
Mini has launched a tongue-in-cheek press ad referencing the horsemeat scandal, to promote its new roadster.
The print ad is one of the first to be created by iris Worldwide, after it won Mini’s ad account in December last year from WCRS.
The ad features a picture of the beefed-up new Mini John Cooper Works Roadster, with a headline that reads, "Beef. With a lot of horses hidden in it."
Shaun Mcilrath, Iris Worldwide's executive creative director, wrote the ad, while Adam Robinson worked as the designer on it.
It references the car’s 211 horsepower and plays on its beefy appearance, while light-heartedly alluding to the horsemeat scandal that has hit Europe over the past month.
If you have a diary story, please email email@example.com
click here to enlarge
This article was first published on campaignlive.co.uk
- Mid Weight Planner - ATL Daniel Marks London £30-£50K + Excellent Benefits, Central London
- Digital Project Managers and Campaign Project Managers £25,000- £70,0000 Nakama Between £25,000 and £70,000 depending on role, London
- Marketing Manager - South West Stopgap £39000 - £47000 per annum, South West England
- Project Manager Blue Skies Marketing Recruitment £32000 - £35000 per annum, London
- Senior Account Manager / Account Director Gemini Search £170 - £250 per day, City of London
- OgilvyOne loses BA business
- Campaign Viral Chart: Pepsi tops Coke with Jeff Gordon test drive
- Iris and Cheil big winners at MAA Best Awards
- Twitter attracts more ads, but rates tumble 67%
- Greenpeace protests outside Saatchi & Saatchi London office
- Facebook research finds 42% switch device mid-activity