MediaCom promotes Simon Broderick to lead TV buying
MediaCom has promoted associate director Simon Broderick to the position of head of TV, replacing Phil Hall.
In his new role Broderick will work alongside Hall in his position of joint head of investment to ensure MediaCom continues to drive competitive pricing for its range of clients such as BSkyB and Volkswagen.
Broderick will also look to develop ways he and the agency can trade more innovatively with media owners.
At MediaCom since 2007, Broderick was promoted to senior TV buyer in 2008, became a media manager in 2009 and then an associate director of investment in 2011. He has worked on clients such as atWest and Ronseal and most recently run Sky’s TV business.
Broderick previously worked in the TV buying department of Mindshare in Ireland.
Hall, who was promoted to managing partner in October, said: "Anyone who has worked with Simon will know what a determined and talented buyer he is, which has gained the mutual respect of media owners and agency clients alike.
"Simon’s got the perfect mixture of ‘old-school’ TV buying rigor but also a forward-thinking attitude, looking at new ways of trading and creating value for clients."
This article was first published on campaignlive.co.uk
- Media Planning Account Manager Lipton Fleming £30000 per annum, London
- Agency Account Executive - truly exciting multi-solution sell Ultimate Asset £35000 - £40000 per annum + Bonus + great benefits, West End
- Agency Group Head - exciting real-time social platform! Ultimate Asset £60000 - £70000 per annum + bonus, West End
- HEAD OF PROJECTS - DIGITAL AGENCY Live Recruitment Negotiable, City of London
- Ecommerce Content Manager - Travel brand - £40K + bonus Salt £38000 - £42000 per annum, London
- Will.i.am clashes with Martin Sorrell over online ads in Cannes
- Twitter to embrace power of TV in UK ad campaign
- Martin Sorrell on the mega-media reviews: 'We can't remember anything like this'
- Black horse returns in new Lloyds Bank campaign
- Aston Martin appoints WPP to global marketing account
- Geometry Dubai hands over Cannes Grand Prix amid controversy