Elle appoints Phebe Hunnicutt as digital director

By Arif Durrani, mediaweek.co.uk, Tuesday, 19 February 2013 04:05PM

Elle UK, Hearst's fashion brand, has appointed AOL's Phebe Hunnicutt as its new digital director.

Phebe Hunnicutt: joins Elle as digital director

Phebe Hunnicutt: joins Elle as digital director

Hunnicutt is currently managing editor at AOL Women's Group, and joins Elle on 13 March, reporting to editor-in-chief Lorraine Candy.

She will be responsible for developing Elle's editorial and commercial digital strategy, www.elleuk.com, and help develop and manage the editorial and commercial digital strategy across the brand, utilising Elle's' unique 360 approach to content across all platforms including web, print and digital editions.

Elle's magazine and website reaches a combined total of 1,094,000 readers, while its social media reach stands at 972,999 across Facebook, Twitter, Instagram and Pinterest.

Candy said: "Elle's unique multiplatform approach means we are able to attract highly skilled talent from the digital arena. This exciting appointment will further shape our 'omnichannel' strategy and drive our numbers even higher in the luxury market."

This article was first published on mediaweek.co.uk


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