Fitness First moves media into Vizeum

By Arif Durrani, campaignlive.co.uk, Wednesday, 20 February 2013 11:24AM

Fitness First, the gym, health and fitness group, has moved its media strategy, planning and buying business into Vizeum without a pitch.

Fitness First: moves media to Vizeum

Vizeum picked up the account ahead of a new marketing push by the gym operator. Fitness First has not had an agency of record for two years following a series of management changes, but last worked with Omnicom's PHD.

The unofficial review process has been handled by David Jones, marketing director at Fitness First, who credited Vizeum’s great ideas around what drives the behaviour and purchasing decisions of our clients.

Richard Morris, managing director at Vizeum, said: "We’re delighted their marketing team have elected to start from a different place with Vizeum. We will help Fitness First improve business results via integrated and innovative media solutions."

This article was first published on campaignlive.co.uk