VIFF 'an open mind is advised' by TBWA\Vancouver
Agency: TBWA\Vancouver
Rating: 5.0
BBH captures Pirelli global ad brief
By Jeremy Lee, campaignlive.co.uk, Thursday, 21 February 2013 08:00AM
Bartle Bogle Hegarty has picked up a global brief from Pirelli to promote its premium tyres after a pitch against undisclosed agencies.
Pirelli: international activity
BBH will develop an integrated campaign that will run across Europe, Asia, Russia and Latin America in the spring. It is likely to form the crux of Pirelli’s advertising this year.
Pirelli also works with M&C Saatchi and 72andSunny on its global advertising.
Jon Peppiatt, the deputy chairman of BBH London, said: "Pirelli is one of the most iconic brands in the world and we are hugely excited about the opportunity of working together to help them achieve even greater commercial success."
Pirelli has previously worked with Y&R on its global advertising, including the 90s "power is nothing without control" activity featuring the US sprinter Carl Lewis.
This article was first published on campaignlive.co.uk
Additional Information
Highest rated
Most viewed
- Blippar connects disjointed families, says MEC executive
- Fans take on Jo-Wilfried Tsonga in Twitter-powered tennis game
- Campaign Viral Chart: Samsung scores hat-trick in tech-heavy chart
- ITV and Channel 4 insist they will beat declining ad market
- Heinz brings back invisible bottle of tomato ketchup
- EE adds Dare to agency roster to develop digital
Most commented
-
Twitter isn’t a social network site, say some teens
Interesting research here from the research from the Pew Research Center points to how Twitter isn’t perceived by some teens as a social network in the same way as Facebook or LinkedIn.
