Jessica Ennis to become face of Santander
By Ben Bold, marketingmagazine.co.uk, Friday, 22 February 2013 10:05AM
Santander has signed a deal with Olympic gold medallist Jessica Ennis, who will become the first female face of the UK brand in its upcoming TV advertising campaign.
Santander, which in the past has used sports stars including Lewis Hamilton and Jenson Button to front advertising campaigns, said that the addition of Ennis to its cast of brand ambassadors would enable it to appeal more to women.
Ana Botin, Santander UK's chief executive, said: "Santander UK's corporate partnerships with Vodafone McLaren Mercedes and Rory McIlroy have been extremely successful.
"I am delighted to welcome Jessica to our extraordinary Santander team, to build on the success of our existing partnerships and to form a new alliance for us, in a different sport."
Santander claims that its use of sports stars has raised its UK brand awareness from 20% to 94%.
Ennis, who won a gold in the London 2012 Olympic Games heptathlon, added: "Santander is a traditional bank, as well as one that focuses on giving value to customers through very competitive products.
"I'm proud to say I am one of those customers, and am really excited to be working with Santander and appearing in the new advertising campaign."
Ennis's other recent endorsement deals have included Jaguar, Coca-Cola-owned Powerade, BA, Aviva and Procter & Gamble's skincare brand Olay.
This article was first published on marketingmagazine.co.uk
- CLIENT RELATIONSHIP DIRECTOR - MARKETING AGENCY Live Recruitment £50000 - £60000 per annum + Bbonus + Benefits, Buckinghamshire
- DIGITAL PROJECT MANAGER - INTEGRATED MARKETING AGENCY Live Recruitment £25000 - £30000 per annum + excellent benefits + bonuses, West Midlands
- ACCOUNT EXECUTIVE - EMPLOYEE ENGAGEMENT AGENCY Live Recruitment £16000 - £21000 per annum, Buckinghamshire
- Senior Research Analyst Hasson Associates £28000 - £32000 per annum, London
- Global Insight manager | World leading OTC company Elizabeth Norman International £50000 - £60000 per annum + Car + bonus , London
- Land Rover to move global ad account into Spark44
- Martin Sorrell talks Maurice Lévy, Tesco, and the global outlook
- Viacom to bring Breaking Bad to Freeview with Spike launch
- 'Advertisers are snake oil salesmen', says Peter Oborne
- Group M retains £80m Lloyds media
- WPP's Martin Sorrell reconsiders strength of newspapers