Eurostar reignites battle between England and France in new ad

By Sara Kimberley, campaignlive.co.uk, Friday, 22 February 2013 11:55AM

Eurostar is launching a tongue-in-cheek print campaign this weekend, poking fun at past battles between England and France, ahead of Saturday's 6 Nations rugby match between the two countries.

Eurostar: ad created by AMV BBDO

Eurostar: ad created by AMV BBDO

Created by AMV BBDO, the ad features an image of the Emperor Napoleon with a rugby injury, a cauliflower ear.

It features the headline, 'Hostilities renewed. Trafalgar. Waterloo. Twickenham?’, referring to the great battles between the two countries.

The copywriter on the ad was Dave Buchanan, with art direction from Mike Hannett. Arena was the media agency behind the campaign.

The press ad will launch today in time for tomorrow’s match. The ads will run this weekend only in national and London-based press.

Click here to see full ad



This article was first published on campaignlive.co.uk

X

You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs

  • Campaign Marketing Manager EMAP Competitive + Bonus, London (Greater) / London (East), London (Greater)
  • Exhibition Designers WRG Live Competitive salary and benefits package dependant upon experience, Manchester, Greater Manchester
  • Producer WRG Live Competitve salary and benefits package dependent upon experience, London (Central), London (Greater) / Manchester, Greater Manchester
  • Content Manager WRG Live Competitive salary and benefits package, Manchester, Greater Manchester
  • Assistant Brand Manager Stopgap £30000 per annum, London