Google shifts Chrome account from BBH to 72andSunny
Google has moved its global advertising account for its Chrome browser out of Bartle Bogle Hegarty and into 72andSunny.
BBH had worked on the brief for four years and positioned Chrome as a tool to unlock human potential, expressed through the idea "The web is what you make of it".
It created a series of films called "Chrome Stories", including one that told the story of how the 20-year-old entrepreneur Jamal Edwards launched his youth broadcasting website SB.TV and ended up signing a deal with Sony RCA.
In a statement, BBH said: "Our involvement with this project is coming to an end as Google has decided for operational reasons to embark on the next stage of the Chrome journey with an agency on their doorstep in California. This is end of our work on Chrome but we continue to work with Google on many other projects."
This article was first published on campaignlive.co.uk
- Artworker Fashion & Retail Personnel Consultancy £23000 - £25000 per annum + Outstanding Benefits!, London
- SENIOR ACCOUNT MANAGER - Integrated Shoreditch Agency - Financial Services - £30-38k Judi Patton £30k-38k, Shoreditch, London
- Head of Inbound (SEO and Content) dmpeople Between £60,000 and £80,000 plus bonus and benefits, London
- Regional Shopper & Market Insights Manager Ball & Hoolahan £55,000 per annum, Asia
- International Trade Planning Manager Ball & Hoolahan £42,000 per annum, London
- Campaign Viral Chart: Amazon's drones topple van Damme
- Shazam reveals most tagged ads of 2013
- Ogilvy poaches McDonald's creative director for Unilever role
- VCCP, MediaCom, Lida and SapientNitro among Campaign's Agencies of 2013
- More evidence of strong TV spend in second half of 2013
- New year's resolution: learn to code in 2014