Innocent founders to step away from business as Coke takes greater share
By John Reynolds, marketingmagazine.co.uk, Friday, 22 February 2013 04:25PM
Coca-Cola is to increase its stake in Innocent Drinks, snapping up at least 22% more of the shares in the smoothie maker, and will hold more than 80% of the company's stock.
The purchase of the shares has prompted the Innocent founders to step away from the day-to-day running of the business.
The price of the additional share acquisition, which will be purchased in May, has not been disclosed.
Coca-Cola initially bought an 18% stake in the company in 2009. It then upped its stake to 58% in 2010. Now it is to buy at least another 22% of the remaining shares.
In a statement today, Innocent said: "Innocent is pleased to confirm that they have agreed a deal for Coca-Cola to further increase its investment in the company. The deal involves Coca-Cola buying the majority of the founders' remaining shares."
Innocent founders Richard Reed, Adam Balon and Jon Wright are now to step aside from running the day-to-day business.
Richard Reed said: "‘Innocent has flourished since our deal with Coca-Cola four years ago. They have been hugely supportive of our mission of getting natural, healthy foods to more people and have been 100% committed to protecting our brand and the values it stands for.
"Given the success of the relationship, they will be increasing their investment, supporting even more innovation and international expansion. Importantly for us, the business will be run by a home-grown Innocent team in the same unique innocent way, with the founders remaining involved to support the business in the years ahead."Follow @johnreynolds10
This article was first published on marketingmagazine.co.uk
- Senior Marketing Director - 9-12 month FTC Comedy Central £competitive, Camden, London (Greater)
- Marketing Manager Stopgap £45000 - £60000 per annum, ShÃ nghÇŽi
- Global Marketing Manager Ball & Hoolahan £65,000 per annum, London (Central), London (Greater)
- Brand Manager Ball & Hoolahan £38,000 per annum + Car/Car Allowance, London (Central), London (Greater), South East
- Junior Brand Manager Ball & Hoolahan £35,000 per annum, London (Central), London (Greater)
- Twitter launches learning hub for agencies
- Guinness Africa launches 'made of black' campaign with Kanye West ad
- McDonald's launches 40th anniversary campaign
- TalkTalk to launch user-generated X Factor idents
- Watch Harvey Keitel's Wolf bark again in new Direct Line ads
- Celebrity Cruises opts for Goodstuff