Audi hires BT marketer Nick Ratcliffe to top UK marketing post
Audi has appointed BT marketer Nick Ratcliffe as its UK head of marketing to replace Dominic Chambers, who left the company last year.
Ratcliffe, currently marketing director for BT Business, has prior experience of the automotive sector, having led the Mercedes-Benz brand in the UK for three years.
He has also previously held marketing roles at BMW, Citroen and Glaxo Pharmaceuticals.
Chambers, a former LG and Vodafone marketer, left the marque in December after 18 months in the post. He is not believed to have had a job to go to.
Ratcliffe joins Audi at a time when the brand, which is owned by Volkswagen, is riding high.
In January, it recorded the fourth-highest new car sales in the UK, sitting behind only Ford, Vauxhall and Volkswagen with a market share of 6.9%, according to SMMT figures.
Earlier this week, Audi kicked off its first augmented-reality ad campaign in the UK, to promote its R8 V10 Plus 'supercar' model.
Print and poster ads, created by BBH, are set to roll out on Friday (1 March). They will allow consumers to access a video of the car by using the Blippar image-recognition mobile app.
Audi declined to comment on Ratcliffe's appointment.Follow @alex_brownsell
This article was first published on marketingmagazine.co.uk
- Senior Planner, Direct Marketing /CRM Agency, London Direct Recruitment £70,000-100,000, London (Greater)
- Account Executive - Partnership Marketing Stonor £18,000 to £20,000, London (Central), London (Greater) / London (North), London (Greater) / London (West), London (Gr...
- Account Manager/Senior Account Manager - Integrated - Herts Stonor £28,000 to £35,000 dependent on experience , Bedfordshire / Hertfordshire / London (North), London (Greater)
- Midweight Copywriter (Digital) createselect Up to £38K pa, depending on experience, London (Central), London (Greater)
- Digital Marketing Executive - Healthcare GoodEgg Digital £24k + Great Benefits, England
- ASA receives 240 complaints about Sainsbury's Christmas ad
- John Lewis Christmas ad gets three times more views than Sainsbury's in first 24 hours
- Watch: The Post Office's first Christmas TV campaign in five years
- Watch: Ant and Dec star in Morrisons' festive campaign
- DigitasLBi is on hunt for new media leader as Ling exits
- Samsung launches first Christmas TV campaign in the UK