Audi hires BT marketer Nick Ratcliffe to top UK marketing post
Audi has appointed BT marketer Nick Ratcliffe as its UK head of marketing to replace Dominic Chambers, who left the company last year.
Ratcliffe, currently marketing director for BT Business, has prior experience of the automotive sector, having led the Mercedes-Benz brand in the UK for three years.
He has also previously held marketing roles at BMW, Citroen and Glaxo Pharmaceuticals.
Chambers, a former LG and Vodafone marketer, left the marque in December after 18 months in the post. He is not believed to have had a job to go to.
Ratcliffe joins Audi at a time when the brand, which is owned by Volkswagen, is riding high.
In January, it recorded the fourth-highest new car sales in the UK, sitting behind only Ford, Vauxhall and Volkswagen with a market share of 6.9%, according to SMMT figures.
Earlier this week, Audi kicked off its first augmented-reality ad campaign in the UK, to promote its R8 V10 Plus 'supercar' model.
Print and poster ads, created by BBH, are set to roll out on Friday (1 March). They will allow consumers to access a video of the car by using the Blippar image-recognition mobile app.
Audi declined to comment on Ratcliffe's appointment.Follow @alex_brownsell
This article was first published on marketingmagazine.co.uk
- Senior Digital Designer Twist Recruitment £35000 - £42000 per annum + benefits, City of London
- Senior Digital Delivery Manager Harvey Nash £55000 per annum + package, Nottingham
- Assistant Buyer - Global Tech Brand Aquent Up to £49,000 Dependent on Skills and experience, London
- Senior Digital Operations Manager Harvey Nash £50000 per annum + package, Nottingham
- Marketing Executive Blue Skies Marketing Recruitment £25000 - £30000 per annum, Benefits: Benefits, London
- Evian baby Spider-Man 'rescues' fans with Twitter answers
- YouTube reveals user habits to appeal to 'older' marketers
- Pitch update: eBay's media contest, DFS and 2 Sisters Food Group
- McCann wins Qatar Financial Centre brief
- Three's pony and cats with thumbs top the cute Easter ad chart
- Metro launches content agency