ITV to outperform TV market in 2013
ITV should outperform the TV ad market in 2013 even though its share of commercial impacts declined last year, according to its chief executive, Adam Crozier, who said revenue in the first quarter increased by 5 per cent.
Speaking after ITV’s preliminary results, Crozier said ITV’s spot ad revenue rose 7.5 per cent year on year in January, was flat in February and is likely to increase by 7 per cent in March.
Brands in the retail, telecoms and broadband sectors were responsible for much of the revenue growth in the first quarter, Crozier added.
The rules governing how ITV sells its airtime, Contract Rights Renewal, allow media agencies to reduce adspend when audiences decline, but Crozier said the deals agreed in the autumn trading season mean ITV should outperform the market in 2013.
Crozier said ITV had agreed "staggered multi-year deals" with agencies during the trading season.
ITV’s on-screen performance was hit by rival coverage of the Olympics and the Jubilee last year, but it won’t face this competition in 2013. The year has started strongly with shows such as Ant & Dec’s Saturday Night Takeaway.
In 2012, ITV’s spot revenues were flat at £1.51 billion. Crozier said ITV and BSkyB’s Sky Media outperformed the TV ad market, which was down 1 per cent year on year.
This article was first published on campaignlive.co.uk
- Mid Weight Planner - ATL Daniel Marks London £30-£50K + Excellent Benefits, Central London
- Account Manager - 12 month maternity cover contract AF Selection £24,000 - £30,000, Nottingham
- Web Analyst - 2 Positions. RS Components Market Rate., London, Corby or Oxford
- Assistant Brand Manager - FMCG Jarlett de Grouchy £28000 - £35000 per annum + benefits, Croydon
- Digital Designer role in Berkshire - 25-35k Creative Recruitment £25000 - £35000 per annum + Benefits, Berkshire
- OgilvyOne loses BA business
- Campaign Viral Chart: Pepsi tops Coke with Jeff Gordon test drive
- Iris and Cheil big winners at MAA Best Awards
- Twitter attracts more ads, but rates tumble 67%
- Greenpeace protests outside Saatchi & Saatchi London office
- Facebook research finds 42% switch device mid-activity