Campaign Work, Thursday, 28 February 2013 08:00AM
Harvey Nichols is to launch a tongue-in-cheek print, online and outdoor campaign featuring women carrying oversized dogs in handbags. The work, created by Adam & Eve/DDB, plays on the celebrity fashion trend of carrying small dogs in oversized handbags. The strapline reads: "Harvey Nichols – the new breed." The campaign was created by Matt Gay, John Long, Sigrid Egedal and Oli Rimoldi, and photographed by Miles Aldridge.
This article was first published on Campaign Work
A useful study here from the ‘Pew Research Center’ taking a look at the demographic make-up of US social media users across Twitter, Tumblr, Pinterest, Instagram and Facebook. No data on LinkedIn of Google+, but great stats all the same.