Agency: Bartle Bogle Hegarty
Campaign Work, Thursday, 28 February 2013 08:00AM
Harvey Nichols is to launch a tongue-in-cheek print, online and outdoor campaign featuring women carrying oversized dogs in handbags. The work, created by Adam & Eve/DDB, plays on the celebrity fashion trend of carrying small dogs in oversized handbags. The strapline reads: "Harvey Nichols – the new breed." The campaign was created by Matt Gay, John Long, Sigrid Egedal and Oli Rimoldi, and photographed by Miles Aldridge.
This article was first published on Campaign Work
Agency: CHI & Partners