Harvey Nichols "the new breed" by Adam & Eve/DDB

Campaign Work, Thursday, 28 February 2013 08:00AM

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Harvey Nichols is to launch a tongue-in-cheek print, online and outdoor campaign featuring women carrying oversized dogs in handbags. The work, created by Adam & Eve/DDB, plays on the celebrity fashion trend of carrying small dogs in oversized handbags. The strapline reads: "Harvey Nichols – the new breed." The campaign was created by Matt Gay, John Long, Sigrid Egedal and Oli Rimoldi, and photographed by Miles Aldridge.

This article was first published on Campaign Work


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