M2M captures Lidl's £21m media account

By Maisie McCabe, campaignlive.co.uk, Thursday, 28 February 2013 08:00AM

Lidl has appointed M2M to its £21 million media planning and buying account after a competitive pitch.

Lidl: appoints M2M

Lidl: appoints M2M

M2M’s sister Omnicom agency TBWA\London was appointed earlier in the integrated process, which began in August last year.

Lidl previously handled its creative and media in-house but is looking to emulate the success of McCann Manchester’s brand campaign for Aldi.

Rob Graham, a senior advertising manager at Lidl, said: "M2M clearly demonstrated that they share our thinking and passion for our business and its potential in the UK market."

Alistair MacCallum, M2M’s managing director, said: "Lidl is already a hugely successful business – one that is looking to evolve its approach to brand communications in order to realise its full potential."

This article was first published on campaignlive.co.uk

X

You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs

  • Campaign Marketing Manager EMAP Competitive + Bonus, London (Greater) / London (East), London (Greater)
  • Exhibition Designers WRG Live Competitive salary and benefits package dependant upon experience, Manchester, Greater Manchester
  • Producer WRG Live Competitve salary and benefits package dependent upon experience, London (Central), London (Greater) / Manchester, Greater Manchester
  • Content Manager WRG Live Competitive salary and benefits package, Manchester, Greater Manchester
  • Product and Media Marketing Executive Brand Recruitment £30000 per annum + bonus and benefits, St. Albans