Aunt Bessie's 'Margaret and Mabel' by VCCP
Agency: VCCP
Rating: 5.0
M2M captures Lidl's £21m media account
By Maisie McCabe, campaignlive.co.uk, Thursday, 28 February 2013 08:00AM
Lidl has appointed M2M to its £21 million media planning and buying account after a competitive pitch.
Lidl: appoints M2M
M2M’s sister Omnicom agency TBWA\London was appointed earlier in the integrated process, which began in August last year.
Lidl previously handled its creative and media in-house but is looking to emulate the success of McCann Manchester’s brand campaign for Aldi.
Rob Graham, a senior advertising manager at Lidl, said: "M2M clearly demonstrated that they share our thinking and passion for our business and its potential in the UK market."
Alistair MacCallum, M2M’s managing director, said: "Lidl is already a hugely successful business – one that is looking to evolve its approach to brand communications in order to realise its full potential."
This article was first published on campaignlive.co.uk
Related articles
Additional Information
Campaign Jobs
- Programme Evaluation Analyst Direct Recruitment £38,000 - £40,000 + bens, Central London
- Deputy Data Director Direct Recruitment £65,000 + bens, Central London
- Senior Analyst Direct Recruitment £45k + bens, London
- Data Strategist Direct Recruitment £50,000 - £65,000, Central London
- Data Planner/Account Director Direct Recruitment £45,000 + bens, London
Highest rated
Most viewed
Most commented
-
Chronicles of Cannes – Day Two: The Redux
Day two dawned….and with it another migration back to the Palais.Annie Leibovitz explained the art of bringing a story down to a single moment, and shared the inspiration behind the campaign she created with Disney making tales as old as time relevant to today. We heard from Astro Teller, Captain of Moonshots at Google (yes, really) reinforcing the importance of storytelling in driving audacious invention. Mother warned us to hang on to the joy of craft and keep our brains happy in order not to become advertising douchebags. And Facebook discussed scalable creativity.
Read more on Chronicles of Cannes – Day Two: The Redux…
