campaignlive.co.uk, Thursday, 28 February 2013 08:00AM
Jeremy Lee finds Anchor butter’s TV spot rather tasty: "A charming and clever ad that demonstrates how Anchor plays a low-key but nonetheless essential role in the life of a family." The ad was created by Jim Bolton and Micky Tudor, and directed by Tom Tagholm through Blink.
This article was first published on campaignlive.co.uk
The games console as we know it is dead. When Microsoft unveiled the Xbox One earlier this week, it was clear that this was more than a device that would enable you to play Call of Duty or FIFA – this was, in Microsoft’s own words, “an all-in-one home entertainment system”.