WPP pre-tax profits rise 8.3% to £1.1bn
WPP Group, the owner of the Young & Rubicam and MediaCom networks, has reported pre-tax profits of £1.1bn in 2012, up 8.3% year on year after strong performances in its advertising and media investment division
According to WPP’s preliminary results for the year ended 31 December 2012, WPP made revenue of £10.37bn, an increase of 3.5% year on year or 5.8% on a constant currency basis.
WPP made a profit before taxation of £1.09bn in 2012, up 8.3% from £1.01bn in the previous year and an increase of 14.6% when the effect of changes in currency exchange rates is stripped out.
Advertising and media investment management brought WPP revenue of £4.27bn in 2012, an increase of 2.8% year on year or 5.2% on a constant currency basis.
The advertising and media investment management division of WPP reported an operating profit of £755m in 2012, an increase of 13% year on year and representing a profit margin of 17.7%.
In total WPP’s billings were worth £44.41bn, a decrease of 0.9% year on year that was primarily connected to the strength of sterling. Billings increased by 1.6% in constant currency.
Looking forward, WPP said January 2012 revenues were ahead of budget. All regions, except North America, were up and of the sectors media investment management, consumer insight and healthcare communications were up the strongest.
Repeating concerns aired by Sir Martin Sorrell last month, WPP cited the decision to launch a referendum for Britain’s European Union membership as a new "grey swan", or known unknowns affecting clients’ confidence.
The other four grey swans affecting confidence are: the fragility of the Eurozone, problems in the Middle East, the possibility of a "hard or soft landing" in China or the BRIC countries and the US deficit.
This article was first published on campaignlive.co.uk
- Sorrell says Q1 was 'hand-to-hand combat'
- WPP to merge G2 with OgilvyAction
- Martin Sorrell says Twitter is not an advertising medium
- IPG profits down 8.6% after 2011 losses hit revenues
- MediaCom lands The Health Lottery's planning and buying
- Iberia appoints Ogilvy to global creative business
- GSK launches £1bn global media review
- Interpublic to appoint UK chief executive of IPG Mediabrands
- ACCOUNT MANAGER - Creative & Strategic Brand Agency Royds Raphael £35K-£40k, London
- Senior Account Manager - Retail Royds Raphael £35k-£45k+excellent benefits, London
- Digital Strategist/Planner - FMCG Stopgap £50000 - £60000 per annum, London
- Account Director - Digital - Pure Play Stopgap £40000 - £50000 per annum, City of London
- Account Director - Botique Full Service Agency PFJ £42000.00 - £45000.00 per annum, London
- Blippar connects disjointed families, says MEC executive
- Fans take on Jo-Wilfried Tsonga in Twitter-powered tennis game
- Nature Valley awards integrated business to start-up
- LMFM challenges bakers to be Brave on World Baking Day
- Samsung strikes placement deal with The Wanted
- Jaguar readies global campaign for F-Type launch
30 Seconds to Mars stratospheric rise on social media
In the week that it was shown that users only visited the planet Google+ for less than 7 minutes a month it’s interesting to look at how a contemporary rock artist brand goes about using social media in their marketing and the different levels of interest on different platforms.