A range of great outdoor ads were put to the public vote earlier this year and 7,400 votes were cast after which a panel of leading creatives cut the shortlist down to 14 ads worthy of entering the Outdoor Hall of Fame.
At an event at the Institute of Contemporary Arts last night 11 pieces of work from 2011 onwards were entered into the hall of fame alongside three from before 2011.
The creative panel included: John Treacy, executive creative director at Elvis; Peter Souter, chairman and chief creative officer, TBWA/London; James Hilton, co-founder and CCO, AKQA; Mick Mahoney, ECD at Havas Worldwide, London; and Owen Lee, the ECD at Inferno.
In 2011, 100 posters were inducted into Campaign’s Outdoor Hall of Fame, in association with the OMC, and TBWA's "Hello Boys" billboard for Wonderbra was voted the best poster ad ever created.
The entire Outdoor Hall of Fame, featuring the best UK outdoor creative across the decades, can be viewed at outdoorhalloffame.co.uk.
This article was first published on campaignlive.co.uk
It is a significant move that brings the ability for Twitter users to easily leave their contact details within expanded tweets, called the Lead Generation Card, to express interest in what a brand is offering.