Paddy Power runs parody ad apologising to Premier League footballers
By John Reynolds, marketingmagazine.co.uk, Monday, 04 March 2013 11:44AM
Paddy Power has said "sorry" in the national press after it ruffled feathers by running a campaign on billboards outside football stadiums that poked fun at star players.
Last week, Paddy Power launched a poster campaign entitled "second jobs for subs" across five outdoor sites around five Premier League football grounds.
Suggestions for "second jobs" included a toilet cleaner for Arsenal's misfiring player Andrei Arshavin and a burger flipper for Chelsea striker Fernando Torres.
The ads received a mixture of response from the football team. Arsenal treated it as nothing more than a bit of fun but Chelsea campaigned for the outdoor ad to be pulled down.
All the ads have now been removed and Paddy Power has run mock apology ads in The Sun and The Daily Star.
Apology ads have been used by a number of brands, including Findus and Burger King over the horsemeat scandal, as a direct way of communication with customers.
This article was first published on marketingmagazine.co.uk
- Senior Graphic Designer - Tech brands Network Career Consultants £35000 - £45000 per annum, City of London
- Middleweight FMCG Branding Designer Network Career Consultants £30000 - £35000 per annum, City of London
- Digital Creative Lead - Fashion Network Career Consultants £60000 - £70000 per annum, London
- Web Project Manager (12 month FTC) Brand Recruitment £40000 per annum, Milton Keynes
- Multi Media Specialist Creative Recruitment £43000 - £45000 per annum, London
Agency: McCann Erickson
- Watch: The Post Office's first Christmas TV campaign in five years
- Tesco Clubcard uses Twitter to pick out Christmas gift ideas
- Samsung launches first Christmas TV campaign in the UK
- BBH London promotes Caroline Pay to deputy ECD
- O2 launches 'walk' campaign with Ed Sheeran
- ASA bans 'strongly sexual' Giffgaff ad