Thorpe Park appoints AnalogFolk
Thorpe Park, the amusement park owned by Merlin Entertainments, has appointed AnalogFolk to handle a spring digital campaign.
AnalogFolk, which won the business following a pitch process, will develop a campaign to promote the UK’s first winged rollercoaster, The Swarm.
Launching in April, the campaign is intended to drive footfall to Thorpe Park and will be seeded by email, blogs and on the Thorpe Park Facebook page, which has more than 600,000 fans.
Jacqueline Lucas, the brand manager at Thorpe Park, said: "Our visitors are always looking for the next big thing, whether that’s in rollercoaster thrills or digital technology, so we’re really excited to be partnering with a team who have a great deal of expertise in this field."
It is the latest of a number of wins for the interactive agency and last month, AnalogFolk appointed Tribal DDB's executive creative director Simon Richings as its ECD.
Bill Brock, the chief executive of AnalogFolk, said: "In recent years, amusement parks have begun to use connected technologies in exciting ways to not only attract new visitors, but to enhance the experience of the park itself.
"We are excited to work with Thorpe Park, whose reputation for pushing the boundaries with their rides and experiences set themselves up to be a leader in this space."
This article was first published on campaignlive.co.uk
- Managing Director - Equity potential DU Group £120,000 - £150,000, South Oxfordshire
- PR SAM-AD Financial Services, £33-35k #PR Blue Skies Marketing Recruitment GBP33000 - GBP55000 per annum, Benefits: benefits, London
- Business Director PFJ £60000.00 - £75000.00 per annum + Excellent Benefits, London
- Marketing Manager Adam Recruitment £35000 - £40000 per annum + car + bonus + benefits, Leicestershire
- Groovy & Grails Developer - £35k - Central London Digital Gurus £30000 - £35000 per annum + travel perks :), London
- Blippar connects disjointed families, says MEC executive
- Fans take on Jo-Wilfried Tsonga in Twitter-powered tennis game
- Campaign Viral Chart: Samsung scores hat-trick in tech-heavy chart
- ITV and Channel 4 insist they will beat declining ad market
- Heinz brings back invisible bottle of tomato ketchup
- EE adds Dare to agency roster to develop digital
Twitter gives brands lead generation with new cards
It is a significant move that brings the ability for Twitter users to easily leave their contact details within expanded tweets, called the Lead Generation Card, to express interest in what a brand is offering.