Thorpe Park appoints AnalogFolk
By Ian Darby, campaignlive.co.uk, Tuesday, 05 March 2013 12:09PM
Thorpe Park, the amusement park owned by Merlin Entertainments, has appointed AnalogFolk to handle a spring digital campaign.
AnalogFolk, which won the business following a pitch process, will develop a campaign to promote the UK’s first winged rollercoaster, The Swarm.
Launching in April, the campaign is intended to drive footfall to Thorpe Park and will be seeded by email, blogs and on the Thorpe Park Facebook page, which has more than 600,000 fans.
Jacqueline Lucas, the brand manager at Thorpe Park, said: "Our visitors are always looking for the next big thing, whether that’s in rollercoaster thrills or digital technology, so we’re really excited to be partnering with a team who have a great deal of expertise in this field."
It is the latest of a number of wins for the interactive agency and last month, AnalogFolk appointed Tribal DDB's executive creative director Simon Richings as its ECD.
Bill Brock, the chief executive of AnalogFolk, said: "In recent years, amusement parks have begun to use connected technologies in exciting ways to not only attract new visitors, but to enhance the experience of the park itself.
"We are excited to work with Thorpe Park, whose reputation for pushing the boundaries with their rides and experiences set themselves up to be a leader in this space."
This article was first published on campaignlive.co.uk
- Senior Digital Designer Twist Recruitment £35000 - £42000 per annum + benefits, City of London
- Senior Copywriter - Tone of Voice, Ethical Brand ADLIB £30k-35k, Bristol
- Freelance Creative Artworkers Creative Recruitment negotiable, City of London
- Account Manager - Selling to Agencies Ultimate Asset £23000 - £25000 per annum + Commission, London
- National Agency Sales Manager Ultimate Asset £27000 - £30000 per annum + Excellent Commission Potential, London
- Google becomes major UK advertiser after boosting spend by 50% in 2013
- Unilever pilots multi-brand advertising with YouTube beauty channel
- MEC boss Courtier hails £600m Vodafone media win as 'life changing'
- Partners Andrews Aldridge restructures creative with hires and promotions
- Sorrell says Publicis / Omnicom's 'merger of equals' is 'impossible'
- Gatwick rolls out 'guess the X-ray' competition