House of Fraser calls £5m media review
House of Fraser has called a review of its £5m media planning and buying business, which has been handled by Publicis Groupe's MediaVest for the past 14 years.
The pitch process is being led by the department chain’s head of external communications, Amanda Green, and is expected to be completed by the summer.
Incumbent MediaVest has confirmed it is repitching for the business.
The majority of the company’s marketing spend, which is smaller than that of rivals Debenhams and John Lewis, is directed towards press ads. The high street retailer does have a sizable digital activity, but much of it is handled in-house.
The review of House of Fraser’s marketing services follows reports Don McCarthy, its entrepreneur owner, put the department store group up for sale before Christmas, with Sport Direct owner Mike Ashley named as a potential buyer.
The company said in a statement the review is part of a "marketing services review". It is not known if this will encompass House of Fraser’s creative account, which has been held by Fallon for the past two years.Follow @DurraniMix
This article was first published on campaignlive.co.uk
- Heavy Midweight Creative Team Major Players Ã‚£50000 per annum, London
- Commercial Manager Business Centric Services Group Up to £45,000 per annum + benefits, Old Street
- Senior Account Director Dynamic New Alliances Ã‚£55000.00 per annum, City of London
- Senior Project Manager Stopgap £36000 - £40000 per annum, London
- Senior Account Manager Stopgap £32000 - £40000 per annum, London
- 7Up kicks off global campaign with urban knitting ad
- Sainsbury's calls £60 million media review
- Brands use social media to congratulate F1 champion Lewis Hamilton
- VisitBritain crowdsources digital marketing campaign
- Zurich launches snowmen cinema campaign across Europe
- Cheil Worldwide buys Iris stake