OgilvyOne lands £3m Co-op direct account
By Sara Kimberley, campaignlive.co.uk, Thursday, 07 March 2013 07:00AM
The Co-operative Group has appointed OgilvyOne to handle its £3 million direct marketing and digital account.
The agency won the business after a competitive pitch, handled by AAR, against Rapp and Indicia. Elvis was invited to pitch but pulled out of the process.
OgilvyOne will begin to work on the account once commercial negotiations are complete.
The agency will work across The Co-op’s services, including food, banking, insurance and funeral care, as well as the membership card, which offers customers a share of profits when they earn points by shopping within the group.
The Co-op has previously worked with TDA and Refinery on its direct marketing activity. It appointed Leo Burnett to its £50 million ad account last year.
This article was first published on campaignlive.co.uk
- Social Media Officer Care Quality Commission £34,241, London (Greater)
- Product Translator - German Creative Recruitment £80 - £100 per day, West London
- Marketing Officer (8 weeks / 2 month contract) Stopgap £25000 - £28000 per annum, West Midlands
- PR Account Manager Blue Skies Marketing Recruitment £30,000 to £40,000, South West London
- Interim Marketing Consultant Stopgap £600 - £650 per day, North West England
- Google's European leader says viewing habits are 'changing dramatically'
- Land Rover to move global ad account into Spark44
- Martin Sorrell talks Maurice Lévy, Tesco, and the global outlook
- Viacom to bring Breaking Bad to Freeview with Spike launch
- 'Advertisers are snake oil salesmen', says Peter Oborne
- Adam & Eve/DDB grabs £100,000 prize from Posterscope