Travel should be memorable, says Virgin Atlantic marketing boss

By Sarah Johnson, marketingmagazine.co.uk, Thursday, 07 March 2013 11:25AM

Digital communication is no substitute for human connection through travel, according to Simon Lloyd, marketing director at Virgin Atlantic.

Lloyd explains how his personal passion for travel impacts his approach to marketing one of the world's most famous airlines.

Watch the video interview above and read the full profile feature in this week’s issue of Marketing or online at marketingmagazine.co.uk.

This article was first published on marketingmagazine.co.uk

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