VIFF 'an open mind is advised' by TBWA\Vancouver
Agency: TBWA\Vancouver
Rating: 5.0
By Ian Darby, campaignlive.co.uk, Friday, 08 March 2013 08:57AM
Paqul Graham: leaves Anomaly (photo: Colin Stout)
His departure follows the appointment last November of Ben Moore, the former Sony and Nike marketer, as a partner at the agency.
Graham, the former managing partner of Rainey Kelly Campbell Roalfe / Y&R agency Saint, joined Anomaly to launch the UK office in 2009. The UK agency’s opening followed Carl Johnson’s launch of Anomaly in New York in 2005.
Graham has left the agency to take a break before considering his next move.
Since Moore’s arrival, Anomaly has hired Stuart Smith, the head of planning at Wieden & Kennedy New York, as a partner. It is expected to announce the appointment of a creative partner within weeks.
Last year, Anomaly lost its Sony Europe business after the advertiser made changes to its marketing team in Europe and moved to a system of briefing global work out of its Tokyo HQ.
This article was first published on campaignlive.co.uk
Twitter has announced an addition to its Twitter Cards today to allow marketers to generate leads and drive purchases and all within the space of a tweet.
It is a significant move that brings the ability for Twitter users to easily leave their contact details within expanded tweets, called the Lead Generation Card, to express interest in what a brand is offering.